Thousands of businesses use email marketing to engage with their customers. It’s a low-cost and effective communication method with existing clients and prospects.

To be effective, you must build and keep your database up to date to make the most of each email marketing campaign you run.

The training can be delivered online or in person, whichever works best for you. We will cover the following:

• Explain GDPR and the essential opt-in process
• The benefits of email marketing for your business
• Methods for building a database and segmentation.
• Tools to help you save time with your email marketing.
• Create email templates that reflect your branding.
• Develop an email marketing campaign for the year.
• Analysis of campaigns to increase conversion rate.

Email marketing is a great way to stay in touch with clients and contacts and inform them about your products and services. 

I work with businesses, charities and public sector organisations based in Nottingham, Leicester, Derby and Lincoln.