Summer marketing checklist
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As the summer holidays swiftly approach, many of us are looking forward to spending time with family, taking a well-earned break, and recharging after a busy first half of the year. For many businesses, summer can also be a little quieter. While it is important to switch off and enjoy some time away from work, the quieter weeks can be the perfect opportunity to take stock of your marketing, update your online presence, and start planning for what is often a busy September.
Why traditional marketing still matters in a digital world
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I love networking and attending events where I can meet new people. I always try to connect with people on LinkedIn where I can. But it’s also worth considering what happens when you give someone your business card, a leaflet or other printed media. Has this helped you build your database or generate new leads? If not read on.
Why user experience matters on your website
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Many small businesses invest time and money in driving traffic to their websites, whether through social media, networking, Google searches, advertising, or email marketing. However, attracting visitors is only part of the challenge. What really matters is what happens when they arrive.
Three Tips To Improve Website Performance
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Many businesses invest time and money in creating a professional website, but still struggle to generate consistent traffic. In most cases, the issue is not the design; it’s how well search engines like Google understand the website.
What Is 360Brew, And What Does It Mean For Your LinkedIn Visibility?
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If you have noticed changes in your LinkedIn reach recently, you’re not imagining it.
Behind the scenes, LinkedIn has introduced a new AI-driven model called 360Brew.
Marketing Mistakes Small Businesses Make (and how to avoid them)
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Running a small business often means wearing many hats, and marketing is just one of them. I know this from first-hand experience.
How To Use Customer Reviews To Boost Your Marketing Efforts
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Social proof is one of the most powerful tools in marketing, and customer reviews are at its heart. Over 90% of consumers read online reviews before making a purchase, and many trust them as much as personal recommendations.
Branding Basics: How To Create A Memorable Brand
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Branding is more than just a logo. It is the overall impression people have of your business, from the words you use to the colours on your website to how you show up on social media.
How To Measure Marketing Success For Business Owners
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If you are a small business owner, chances are you don’t have a dedicated marketing analyst on your team. That is completely normal, and it shouldn’t stop you from understanding what is working in your marketing.
The Truth About Paid Ads: Are They Worth It For Small Businesses?
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Paid ads promise quick visibility, more leads and a boost in sales, but are they really worth the cost for small businesses?
Content Marketing Ideas For Businesses
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I am sure this will resonate with many small business owners, especially sole traders. Running a business often means doing everything yourself, serving customers, managing admin, keeping on top of your accounting, marketing your business and more.
Email Marketing For Small Businesses
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With all the noise on social media, it is easy to overlook one of the most powerful and cost-effective marketing tools: email. For small business owners, email marketing provides direct access to customers' inboxes.
