Despite the rise of social media platforms such as Facebook and Twitter enhancing our ability to communicate with customers across the web, this hasn’t left our affinity to email any less meaningful or important. Many argue that email campaigns are even more important in the current climate, an email offering a familiar place of solitude among the social media chaos.
In the world of social media, Instagram is becoming an increasingly popular and influential platform in today’s climate. With this, it is becoming more and more important for many brands to utilise this platform as part of their digital marketing strategy. This post is here to give you some greater insight into what Instagram is all about, who can benefit most from it, and how you can increase your followers and influence. Read on to find out more.
Nailing your slogan is not an easy task. Nor is it one that should be taken lightly. Your slogan is something that sells you, telling potential customers your values, what you’re about and what you could offer them in a short, succinct phrase. This sounds like a lot of pressure, and I’m afraid to say it is. But do not worry, this post is here to give you a better insight into all things slogan, including how you can create or transform your own into a catchy and effective marketing tool.
With the General Data Protection Regulation (GDPR) due to come into force in May 2018, it’s important for businesses to understand how to comply and incorporate it into their marketing strategies. This article is here to guide you through how the GDPR may affect the marketing aspect of your business, and how you can effectively and appropriately comply with the new rules that it sets.
For companies that do business with the EU, it’s time to prepare yourselves for the GDPR to come into effect. Despite what may seem like a period of difficulty and uncertainty, there are many benefits in the long run to businesses. This article outlines five ways that the GDPR could benefit your business.
Social media has become a hugely influential part of marketing strategies. Platforms are continually changing, growing and evolving meaning it often becomes a minefield when trying to constantly navigate and update each one with the best and most effective content. With this, there are now many tools out there that are aimed at helping people create effective social media content and increase their engagement. In this post, we will offer you a look at my top three useful tools so that you can enhance your social media platforms.
It’s not long now before the Christmas period begins. However, many of you will know that particularly in the retail and hospitality industries, preparing for Christmas well in advance is key to securing a successful holiday period. As a small business, if you’re looking to join in on the action and be fruitful in selling more over the busy period, it is crucial that you learn to do the same. Planning is key. This post provides some key tips for coordinating your holiday marketing campaigns to secure Christmas time success.
Using social media as part of your marketing strategy can hugely increase awareness about your business, particularly within the hospitality industry, generating motivated engagement with your food and service, and get you more customers in your door. Following on from our last blog which was about using Facebook and Twitter. This article is here to offer you some more tips on how you can utilize social media within your marketing strategies for the hospitality industry. This time, we’re focusing on Instagram.
As social media becomes more and more prominent in marketing techniques, those in the hospitality sector, for instance, restaurants and cafés, are increasingly looking for ways to utilize this to encourage more customers to visit their businesses. Social media can be hugely powerful for attracting and maintaining good reputations and customer loyalties… if you know how.