Elevate your marketing and increase your sales

Many businesses invest time and money into marketing but still struggle to see consistent results. Activity is often reactive, messaging is unclear, and campaigns lack structure.

I work with business owners and organisations who want to take a more focused and practical approach to their marketing. My role is to help you move from ad hoc activity to a clear, structured plan that supports your wider business objectives and delivers measurable outcomes.

Marketing Consultant

With over 15 years of experience as a marketing consultant, I help businesses develop marketing that is aligned, consistent, and commercially effective. I focus on bridging the gap between strategy and implementation, ensuring your marketing activity supports real business growth.

Marketing Training

I have delivered workshops and training for organisations including universities, NatWest, British Gypsum, and The Growth Hub, equipping business owners and teams with the skills and confidence to take control of their marketing. While teaching at Nottingham Trent University, 416 business owners and employees attended the CIM course I delivered, and a further 77 graduates completed the Skills Bootcamp, developing the knowledge and practical skills to manage their own marketing effectively.

Marketing Services

I support businesses in three key ways:

• Marketing consultancy: defining your strategy, sharpening your messaging, and building campaigns that generate results
• The Marketing Club: a structured programme to help you take control of your marketing and implement it with confidence
• The Creative and Digital Network: a community designed to connect businesses, encourage collaboration, and create opportunities

My approach is practical and hands-on. I don’t just advise, I work with you to implement.

I work with organisations across the private, charity, NHS, and public sectors throughout the East Midlands, helping them improve communication, increase visibility, and achieve sustainable growth.

Testimonial

'I joined Shamshad at the University of Leicester Business School for a Marketing Workshop. As an accountant, marketing is out of my comfort zone, but Shamshad made all the participants feel relaxed. Her tips were insightful and useful. The interaction was excellent. I am going to implement some of her suggestions.' Rebecca Henry, CharlieLou Bookkeeping Ltd.