Shamshad Walker

With over 22 years’ experience in the NHS and a background in strategic planning, stakeholder management, and multi-agency leadership, I bring a commercially grounded approach to marketing. I combine this with up-to-date knowledge of digital marketing, innovation, and AI to ensure your approach remains relevant and effective.

I started Shamshad Walker Marketing over 15 years ago to help local businesses and organisations to communicate more effectively with their customers and stakeholders. It's been an amazing journey so far, and I hope to continue supporting as many people as I can.

My Vision is:

'Inspiring businesses to take control of their marketing.'

My Values are:

  • Integrity - Provide honest advice to ensure the client gets the best possible outcome.
  • Client-Centric - Prioritise the client's goals and tailor strategies to their unique needs.
  • Creativity - Encourage out-of-the-box thinking to stand out from the crowd

Marketing Consultant

As a marketing consultant and trainer, I remain at the cutting edge of marketing, innovation, and digital transformation developments, enabling me to provide my clients with the most relevant and impactful support. I have had the privilege of delivering training and mentoring through a diverse range of organisations, including:

  • Nottinghamshire Law Society
  • NatWest Bank
  • Nottingham Business Venture
  • Nottingham Trent University
  • The Creative Quarter
  • Rushcliffe Borough Council
  • University of Leicester
  • Business Gateway Growth Hub

Over the years, my contributions have been recognised with several prestigious awards. In 2016, I received the Recognising Rushcliffe Award for my dedication to supporting the local economy. In 2020, I was honoured with the Federation of Small Businesses Regional Award for Sole Trader of the Year and was a finalist in the FSB National Awards.

My academic background includes a BSc (Hons) in Applied Biology, a Master’s in Philosophy, and an MBA in Management Studies, equipping me with a broad and robust foundation to help organisations achieve their goals.

In my spare time, I enjoy being outdoors, whether that is long walks with friends or running. I have completed five half marathons and continue to train for the next challenge.

I also enjoy eating out and visiting the cinema and theatre whenever I can. Travel is another passion of mine, particularly exploring different parts of Europe. Where possible, I take the opportunity to work abroad, combining my professional work with the chance to experience new places and perspectives.