Before you invest any time or money in your marketing, you should create a marketing plan. If you already have a clear vision and goals for your company, I can help you align these with your marketing plan.

The process of developing a marketing plan

I will facilitate a planning session with you (and your team, if applicable) and find out more about your business. This time out is useful for start-up businesses and established businesses that want to review their marketing strategy.

It’s a good opportunity to find out more about your industry and the services/products you are offering, and we will focus on:

1. Market: Segmentation of your market will help you understand WHO you will connect with and why.
2. Message: Clarity of vision and USP will drive critical messages so you know what you need to say.
3. Media: Identify marketing tools that allow you to communicate effectively and engage with customers.

Further research will be carried out on your behalf, including:

• Reviewing your current online presence and how potential customers perceive you.
• Conduct a competitor analysis to help you identify your point of difference.
• Ideas for marketing campaigns to increase brand awareness and generate leads.

The outcome for your business

You will have a marketing strategy that provides a clear roadmap to help you move forward and a detailed action plan for the year ahead. The marketing tools will be prioritised based on your time and budget so you can take a realistic approach to implementation.

Client Testimonials

'I found this to be a really useful session as Shamshad was able to ask the right questions, which helped me clarify what services I offered and to whom. This helped me to understand the core marketing activities I needed to engage in so that my services didn't remain the 'the best-kept secrets'.

‘Shamshad was able to help me understand how best to articulate my messages and also provided valuable tips and tools for making marketing easier. All the information was then captured on to one document which I have been able to develop further and continue to use as a framework. I would definitely recommend Shamshad, her knowledge and expertise are really valuable and relevant. She has a really good understanding of the marketing needs of small business owners.' Daksha Patel, Your Mind At Work, Nottingham

I work with businesses, charities and public sector organisations based in Nottingham, Leicester, Derby and Lincoln.