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The importance of using storytelling in your marketing

"Remember, remember the fifth of November, with gunpowder, treason and plot.

I see no reason why gunpowder, treason should ever be forgot."

This rhyme was created to remember the attempt to blow up Parliament by Guy Fawkes and his co-conspirators in 1605. It was created to show that acts of treason will never be forgotten, and to this day we still celebrate Bonfire Night or Guy Fawkes' Night to commemorate these events. Although Guy Fawkes was a terrorist who was hung, drawn and quartered for his offenses, he is remembered almost as an anti-hero and has been adopted by modern anarchists and protestors as someone to emulate. He represents standing up against the establishment and fighting for what you believe in.

Tagged in: Marketing
Don't be a social media zombie - the dangers of automation

Social media can be a strong force for marketing your business and connecting with your target market. Between Facebook, Twitter, LinkedIn, Google+, Pinterest, Snapchat, Instagram and numerous other social sites, it can be difficult to find the time to manage everything. You don't need to be present on everything, but staying active on the few social media platforms you choose can still be very time-consuming. Thankfully a number of tools are available to help us save time on social media by scheduling and automating content. You shouldn't become too reliant on these tools, however, or you'll risk turning into a social media zombie.

Tagged in: Social Media

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What are the disadvantages of using stock images?

There are tons of websites out there providing banks of stock images to anyone who is looking for them; some websites offer them for free whereas others you must pay for. These can come in handy in a lot of situations; they can be used to accompany blogs or social media posts to make them more visual, some people use them on their websites and even in their logos. While stock image websites are an easy, low-budget way to access images when you need them, they're not always the best option. Here are a few disadvantages of using stock images and what you should be doing instead.

Tagged in: Branding Marketing

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Marketing your business using apps

In 2009 Apple trademarked the slogan "There's an app for that", which they used to advertise the Apple App Store and the masses of apps they had available for download. Today it seems like there actually is an app for everything, but what about your business? With increasing use of mobile devices, more and more businesses are deciding to invest in apps to market their business to mobile users.

Tagged in: Marketing

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SMS marketing for your business

In this week's blog we will be looking at a specific method of mobile marketing; SMS or text message marketing. Because a lot of us have a compulsive need to constantly check our mobile phones, marketing your business by sending text messages to your customers' phones is a reliable way to make sure that your marketing message is seen.

Tagged in: Marketing

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Top 3 tips for mobile marketing

Today's society has become reliant on their smartphones; more and more often we are accessing information on the go using a mobile device, whilst commuting to and from work or as we shop, for example. Because of this, it makes sense that an increasing number of businesses are turning to mobile marketing to promote and grow their business.

Tagged in: Marketing

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Measuring website performance with Google Analytics

Over the last few weeks we have looked at how you can measure your performance on Twitter, Facebook, LinkedIn and Pinterest. This week, we're going to take a step away from social media and take a look at how you can measure your website's performance with Google Analytics.

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How to measure your Pinterest performance

Pinterest is a really visual social media, so it's great for anyone working in a creative industry or a company that has lots of images of products or events that they can share. If your Pinterest account is set up as a business account then you can access analytics for it. Just go to your profile, click on the dropdown box displaying a cog and select 'Analytics'. The analytics tools in Pinterest have two main tabs which are explained below.

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How to measure your LinkedIn performance

Continuing in our theme of bringing you guidance on measurements and analytics of various different social media platforms, this week we're looking at LinkedIn. On LinkedIn, there are analytics available for both your personal profile and your company page if you have one.

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How to measure your Facebook performance

Last week we looked at how you can monitor and measure your success on Twitter using their built in analytics. This week we are going to take a look at Facebook and how you can measure the performance of your business page through the website's 'insights' feature.