As social media becomes more and more prominent in marketing techniques, those in the hospitality sector, for instance, restaurants and cafés, are increasingly looking for ways to utilize this to encourage more customers to visit their businesses. Social media can be hugely powerful for attracting and maintaining good reputations and customer loyalties… if you know how.
Twitter is becoming an increasingly influential platform in the digital marketing world. Many businesses and individuals are turning to the social media site in order to find other businesses and delve deeper into what they have to offer. But with only 140 characters per tweet, how can you REALLY make an impression?