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Getting started with your Facebook business page

Facebook is the most used social media outlet in the UK with an estimated user base of 30 - 33 million users - that’s nearly half the UK population on Facebook. A 2014 Ofcom report also found that Facebook is the default social networking site for 96% of UK adults who are online, making it a safe bet if you are new to social media and don’t know which platform to use then Facebook is worth trying. 

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Social platforms for video marketing

There are many websites and social networks available for you to both share and even create and edit videos on. Since video is a really good way of gaining engagement with your brand and increasing its awareness we thought we have a look at some of the most popular platforms out there that you can use.

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Getting the most out of LinkedIn

Beyond the basics of setting up your personal LinkedIn profile and making connections there are a vast array of things you can do on LinkedIn to develop your professional persona online. 

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Building Your Network on LinkedIn

Connecting with people on LinkedIn is probably the most important aspect of using the social network, and there are a variety of things you can do to build your network. You can connect with your pre-existing contacts from Microsoft Outlook, Apple Mail, or by logging into your Gmail or Yahoo accounts. You can also find them directly by entering their name into the search bar at the top or invite them using their email address. 

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How to use LinkedIn for your Business

This month we will be focusing our attention on LinkedIn, the website that is presented as a social network for professionals. After being launched in May 2003 LinkedIn has gained more than 300 million users and has become the world’s largest professional network.

There are many ways you can use LinkedIn for your professional development, both as a business and as an individual. It can be used for recruitment, whether you are looking for a job or looking to hire someone, to keep in touch with clients and other business contacts, and even to make sales and generate leads. Over the next few weeks we will be giving some tips about how to make the most about LinkedIn, starting with some basic tips for using LinkedIn:

Tagged in: Social Media

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Is your business one of Instagram’s 200 million users?

Last week we talked about how to use Pinterest, a highly visual social media channel, to promote your business online. This week we’re sticking with the theme of creative, visual social networks by taking a look at Instagram, a photo sharing network which this year reached a milestone of 200 million users and boasts a total of more than 20 billion photos shared since its inception.

 

With 59% of the world’s top brands using Instagram for their business, we have a look at how small businesses can use the social networking site to promote themselves.

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Have you started using Pinterest to promote your business?

There are so many different social media networks out there these days that you may find it difficult to figure out which ones are suitable for marketing your business and how you should be using them to do so.

One that you may or may not have come across yet is Pinterest; the virtual pin board which allows you to place images onto different boards for the world to see.

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Facebook like thumbThe internet's favourite story of the week is one from America concerning 26 year-old, Nicholas Wig who was reported to have been arrested for burglary after he logged into his Facebook account on his victims' laptop, and forgot to log out! As if that wasn't bad enough, when homeowner James Wood took to the criminal's Facebook page explaining what had happened to him, Wig responded and after some conversation the two arranged to meet back at Wood's house to exchange some of the stolen goods for Wig's belongings, which he somehow left back at Wood's house. Inevitably, Wood then called the police.

As ridiculously stupid as this story is, it does call questions into mind about how to use Facebook appropriately; where, when and how to use it, and how not to!

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20130529215721-photograph-your-weighing-scalesRecently, Health and Beauty retailer, Superdrug, came under intense scrutiny from all angles following the announcement that they planned to launch a set of weighing scales which displays your weight not as a numerical figure, but as a comparison to a famous female celebrity, ranging from Cheryl Cole and Kate Middleton on the lower end of the scale, to Queen Latifah and Melissa McCarthy on the higher end.

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twitter logo1-CopyIn 2009, Ashton Kutcher was hailed as the 'King of Twitter,' beating CNN in their battle to becoming the first Twitter user to reach 1 million followers. Five years on and the scope of this social network has exploded, with Katy Perry being the latest celebrity to reach a Twitter milestone; 50 million followers!