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Nailing your slogan is not an easy task. Nor is it one that should be taken lightly. Your slogan is something that sells you, telling potential customers your values, what you’re about and what you could offer them in a short, succinct phrase. This sounds like a lot of pressure, and I’m afraid to say it is. But do not worry, this post is here to give you a better insight into all things slogan, including how you can create or transform your own into a catchy and effective marketing tool.