Blog posts tagged in Marketing
In this day and age, with people constantly being bombarded by information and almost infinite amounts of content available at the click of a button, people’s attention span and ability to concentrate are decreasing. This is particularly true of younger generations who have grown up with smartphones, tablets and on demand television.
This is something that you should take into consideration for your own business, whether you are making a sale, giving a presentation, or marketing your company. In general, people like short, snappy information otherwise they are more likely to get bored and drift off, directing their attention elsewhere. So when you are trying to deliver a message it needs to be concise. Here are a few ideas of how to make different kinds of content which will attract and maintain people’s attention:
Many of you will have worked in corporate environments where Key Performance Indicators (KPIs) are used to measure everything from finance to operational activities. When you run a small business it’s just as important to measure performance, especially when it comes to your marketing. I often speak to business owners that tell me they have spent a lot of time or money on a specific marketing activity and they don’t know how many clients they got as a result of this.
Unless you monitor every marketing activity you just don’t know what is working well and what isn’t. You could be wasting a lot of valuable time and money!
They say it's not about what you know, but who you know, but what's even more important than that is how you keep track of who you know. In business, keeping a comprehensive record of people you meet, sell to, buy from, etc. will help you to spend your time more efficiently and increase the likelihood of gaining leads in the future, selling your product or service to repeat customers, and gaining referrals from past customers to potential clients.
Tic Tac's latest TV advertisement has some handy advice for us all when we're thinking about the best ways to market our business; 'Shake It Up!'
Writing a marketing plan is a very involved process. Firstly, there is the audit stage which can take weeks of research. Then there is the process of analysing the research and constructing the plan itself. Many larger marketing plans can take over ten weeks of hard work to complete. And once they have been completed it's very easy to feel the sense of an ending!
When most people hear the name 'Aldi' they might picture aisles stacked high with products poorly imitating all the brands they know and love, products so cheap that they can't possibly bear a resemblance to anything remotely fit for human consumption. Certainly not an establishment that any self-respecting, well-to-do adult would want to be associated with.
Or at least this used to be the case. Over recent years, Aldi has steadily risen through the ranks of the supermarket giants, essentially changing the perception held by the general public.
Behind every successful business is a solid business plan, and marketing is often the foundation for good business. Marketing is the activity through which your business will thrive and to make it work for you, you need a plan.
If you turn on the television to see a singing cat or a dancing pony, it's safe to assume that the first thought that pops into your head would not be one related to a mobile phone expert. But this is exactly the connection which has been forged by UK mobile network, Three.
Recently, Health and Beauty retailer, Superdrug, came under intense scrutiny from all angles following the announcement that they planned to launch a set of weighing scales which displays your weight not as a numerical figure, but as a comparison to a famous female celebrity, ranging from Cheryl Cole and Kate Middleton on the lower end of the scale, to Queen Latifah and Melissa McCarthy on the higher end.
What is your market, or more specifically who is your market? Your market is made up of the people who buy your products and the people who you want to buy your product. In order to successfully sell your products and services you need to know as much as possible about who these people are.