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Marketing research for the year ahead

The New Year is here which means it's a great time to take stock of your marketing and plan for the year ahead to try and improve your marketing efforts in order to continue growing your business successfully. Or perhaps you've decided to start up a new business in 2016, and need to do the initial research to develop your company.

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Strategy and planning

 This month we will be looking at a number of areas that will help you put some clear plans in place for your marketing in 2016. In this week's blog we will look the first step; how to develop a plan and strategy for your marketing and some tools you can use to analyse and improve your marketing.

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Best Christmas Campaigns of 2015

Last year we had a look at the Best Christmas Campaigns of 2014, from John Lewis, to Sainsburys and Marks & Spencers, to see how creative the big nationwide brands can be around the festive season.

 

This year, the usual suspects have come out in force, so here are some of our favourite Christmas campaigns of 2015. Check out the links for each campaign to see the adverts.

Tagged in: Marketing

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What makes a great business card?

Your business card is one of the most important aspects of promoting yourself and your business, especially if you are just starting out on your own, so getting it just right is key.

Tagged in: Marketing

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What makes you different from your competitors?

Over the past few weeks we have discussed how to develop a marketing strategy, conduct market research and identify your target market.  Once you have done all this you need to think about what message you send out to potential customers. 

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Do you know who you are selling to?

Many small business owners offer products or services that would be useful to a wide range of consumers or businesses.  However, the challenge is always about trying to tell such a wide audience who you are and what you offer in a cost effective way.

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Getting started with market research

Whether you are a new business start up or an established business it’s important to do market research before you start developing a marketing strategy.  Established businesses may have a new product of service that they want to sell or they may want to fine tune an existing product or service.

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How are you planning to get more customers in 2015?

I am sure that you are all back in the flow of work again.  Christmas has gone by far too quickly as always.  The question I would like to ask you, and it may be something that you have already been thinking about, is how are you planning to get more customers in 2015?  You may have had a good year last year and your business is steadily growing, or you may be quite new into the market place and still getting your head round who you want to sell to.

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Best Christmas Campaigns of 2014

With Christmas just around the corner we have decided to take a look at some of the best Christmas marketing campaigns and advertisements of the year to admire how the big brands do it, and hopefully giving you some inspiration of how you can get creative with your own marketing next year.

Tagged in: Marketing

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Do you have your Christmas Campaigns in place?

Hopefully your Christmas marketing campaigns are currently in full swing. But if December has snuck up on you and you’re not at all prepared for the festive season, it’s not too late! There are plenty of things you can do to celebrate Christmas within your business. Here are just a few ideas:

Tagged in: Marketing