Nailing your slogan is not an easy task. Nor is it one that should be taken lightly. Your slogan is something that sells you, telling potential customers your values, what you’re about and what you could offer them in a short, succinct phrase. This sounds like a lot of pressure, and I’m afraid to say it is. But do not worry, this post is here to give you a better insight into all things slogan, including how you can create or transform your own into a catchy and effective marketing tool.
With the General Data Protection Regulation (GDPR) due to come into force in May 2018, it’s important for businesses to understand how to comply and incorporate it into their marketing strategies. This article is here to guide you through how the GDPR may affect the marketing aspect of your business, and how you can effectively and appropriately comply with the new rules that it sets.
For companies that do business with the EU, it’s time to prepare yourselves for the GDPR to come into effect. Despite what may seem like a period of difficulty and uncertainty, there are many benefits in the long run to businesses. This article outlines five ways that the GDPR could benefit your business.
It’s not long now before the Christmas period begins. However, many of you will know that particularly in the retail and hospitality industries, preparing for Christmas well in advance is key to securing a successful holiday period. As a small business, if you’re looking to join in on the action and be fruitful in selling more over the busy period, it is crucial that you learn to do the same. Planning is key. This post provides some key tips for coordinating your holiday marketing campaigns to secure Christmas time success.
A successful marketing plan is not just a plan, it’s a process. In the contemporary business climate, things are constantly changing, and your marketing strategies must keep up. Static plans won’t make the cut. A good plan therefore requires commitment, reviews and revisions through looking at measurable results and tracking performance. With work typically quietening down for many businesses over the summer months, now marks the perfect time to look at and review your marketing plan.
As highlighted in one of my previous post, creating original and engaging content is one of the most successful ways to reach out to potential customers and generate leads. Aside from the obvious of websites and blogs, eBooks have seen their popularity grow over recent years, many organisations jumping on the bandwagon as a new means of providing information and enticing customers.
If you feel like you’ve put your heart and soul into jumping on the social media bandwagon and setting up all those accounts, but aren’t entirely sure if they’re doing what you thought they would, it may be time for an audit. Conducting a social media review can help you take a closer look at your financial investments, audience, activity and results. This way you can assess whether your social media efforts are worthwhile, for instance whether you’re spending too much time on a platform that isn’t delivering the best results. Most importantly, it can help you work out what you’re doing on social media is still relevant to your current goals and objectives.
Being treated like a real, unique person by a company feels much nicer and is more likely to make you want to buy from them than if you are treated like customer #1572. Receiving messages that are personalised to you, your purchase history and your needs and interests makes it seem like the company have really made an effort and that you matter to them. Beyond opening your email campaigns with "Dear *|FNAME|*", how can you personalise your marketing strategy to make your customers feel special?
People can relate to other people. Because of this, they are much more likely to trust the word of a person or want to engage with a person than they are with a faceless corporation. The key to gaining the trust of your target market and encouraging them to engage with you, both online and off, is to show the people behind your business and show the personality of these people and of the business itself. This is much easier for small businesses and sole traders than it is for large, global companies with thousands of employees and various locations so use this to your advantage.