In the world of social media, Instagram is becoming an increasingly popular and influential platform in today’s climate. With this, it is becoming more and more important for many brands to utilise this platform as part of their digital marketing strategy. This post is here to give you some greater insight into what Instagram is all about, who can benefit most from it, and how you can increase your followers and influence. Read on to find out more.
Social media has become a hugely influential part of marketing strategies. Platforms are continually changing, growing and evolving meaning it often becomes a minefield when trying to constantly navigate and update each one with the best and most effective content. With this, there are now many tools out there that are aimed at helping people create effective social media content and increase their engagement. In this post, we will offer you a look at my top three useful tools so that you can enhance your social media platforms.
It’s not long now before the Christmas period begins. However, many of you will know that particularly in the retail and hospitality industries, preparing for Christmas well in advance is key to securing a successful holiday period. As a small business, if you’re looking to join in on the action and be fruitful in selling more over the busy period, it is crucial that you learn to do the same. Planning is key. This post provides some key tips for coordinating your holiday marketing campaigns to secure Christmas time success.
Working with many clients in digital marketing, I find myself stressing more and more the importance of them having good quality content on their websites. Particularly in the digital age, having a strong and sophisticated online presence that accurately represents both your business and your target market is key. Attracting new customers and solidifying existing relationships is increasingly reliant on people searching online and looking at your website, using this to cast judgement on your organisation rather than through word of mouth or face to face meetings. Whilst the design is important for attracting customers initially, the content is fundamental to maintaining their loyalty and enhancing your reputation.
When done right, you don't have to spend a fortune on pay-per-click advertising to successfully bring more leads into your business, but not knowing the best way to advertise your business in this way could lead you to spending money unnecessarily and not seeing the results that you want. Here are our top tips to help you successfully run a Google Adwords campaign.
If you still don't have a website for your business, then this blog will help you to decide what platform will be best for you to build it on. Whether you are attempting to create your own website from scratch or are hiring a web designer to build one for you, it's a good idea to understand a basic level of how your website will work, so that you can easily update it in the future.
What is your website there for? Its main purposes are to increase awareness of your business, make sure everybody knows what you do, and to ultimately convert your visitors into customers. An important part of your website's success in these areas is what it says, i.e. it's content.
I’ll start with the bad news. Search engine optimisation is not an exact science. Extremely complex algorithms are used to calculate how websites are ranked that the average person has no chance of understanding. On top of this the big search engine companies such as Google, Yahoo and Bing are constantly updating them so what worked for SEO 5 years ago is not relevant today.
Engagement is a way of measuring how well a website holds the attention of the people who visit it. It can be a difficult thing to measure and depends on the purpose of the website but generally you can use a combination of bounce rate, pages per visit, and duration of visit to give a good idea. Engagement will be affected by a number of factors and often takes a certain amount of trial and error to get right. Any prospect that visits your website will connect how it looks and the usability with the credibility of your business. These 3 tips will get you started with engaging your visitors and improving the usability and usefulness of your website.
Do you ever feel like theres something not quite right about your website, but you can’t put your finger on why? Does it look professional? Is it old fashioned? The overall “look” of your website is the first thing people will notice and will form their first impression of your company. Even before they get the chance to see how useful and informative your content is, or how fantastic your product is, they could be instantly put off by an out-dated design.