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Why is it important to have good quality content?

Working with many clients in digital marketing, I find myself stressing more and more the importance of them having good quality content on their websites. Particularly in the digital age, having a strong and sophisticated online presence that accurately represents both your business and your target market is key. Attracting new customers and solidifying existing relationships is increasingly reliant on people searching online and looking at your website, using this to cast judgement on your organisation rather than through word of mouth or face to face meetings. Whilst the design is important for attracting customers initially, the content is fundamental to maintaining their loyalty and enhancing your reputation.