There are tons of websites out there providing banks of stock images to anyone who is looking for them; some websites offer them for free whereas others you must pay for. These can come in handy in a lot of situations; they can be used to accompany blogs or social media posts to make them more visual, some people use them on their websites and even in their logos. While stock image websites are an easy, low-budget way to access images when you need them, they're not always the best option. Here are a few disadvantages of using stock images and what you should be doing instead.
The following blog was written by Katherine Wilson from number8glass:
Your brand can be a difficult thing to pin down and its value hard to gauge. Is it your logo, your reputation, or what people think of your products?
Your logo is the simplest way that you identify your business – the mark or symbol that you use for visual recognition. Your logo doesn’t sell or describe your business. It is merely the start of the branding process. It is not ‘the brand’.
Your branding is made up of everything you communicate from your business; your logo, the colours of your logo, your tagline, what you say, what you believe, the image of your staff, etc. When you are creating the brand image of your company, you need to take a lot of factors into consideration; it is not just about your own personal preferences and what your favourite colour is for your logo. Your branding is the way your company is presented to and perceived by anyone and everyone who is aware of it.
When we talk about branding, the thing that first comes to mind for most people is a logo. When asked to think about a famous brand they think of the brand name and the logo that goes with it. But, obviously, a company's logo is not the full extent of its branding, although it is a very important aspect of it. When asked to think about a famous brand, although the brand name and logo instantly pops into mind, the thought processes that go along with it are actually much more complex; perhaps without even realising it, you automatically connect certain messages, values and ideas to this brand as well. This is what is achieved by a good quality, well communicated brand.