Why is social media so important for your business?
I work with a lot of businesses helping them either by managing their social media for them or training them to use it more efficiently themselves. But I know there are still a lot of businesses that are still trying to decide whether to use social media and why it is important for their business.
I think it’s fair to say that nearly every business needs a website. Even if you rely on word of mouth to generate business, potential customers will always go online and look for your website. This is usually to validate who you are or to find out more about your services/products. If you sell products from a retail outlet, then there are opportunities to widen your audience by selling online. In fact, online shopping is so common now that today’s consumers just expect to be able to buy what they want when they want it, so by not having an e-commerce website you are losing out on significant sales.
1. Drive traffic to your website
Once you have invested in a website the next step is to make sure that your potential customers visit your website and most importantly either buy something or contact you. Your website should be generating you leads on a weekly basis, if not it could be that you are not getting enough traffic to your website.
So, the very first reason why social media is so important to your business is that it can drive traffic to your website and help you to raise awareness of your services/products and generate new customers. You need to make sure you choose the correct social media platforms i.e. if you are selling clothing to teenagers then Instagram is one of your most important platforms to use. Once you have chosen your social media platforms then start posting daily. On Twitter and Instagram, you can post 10+ posts a day, and it would be fine, you need to be more careful on other platforms. Make sure posts have links to your website so they can see straight away what you are offering.
2. Build a community
As well as driving traffic to your website you should be thinking about how you can create a community of followers that engages with your posts. People like to be part of a community even online and the more value they gain from reading your posts, the better. To build a community successfully, you need to let your personality come through in the posts, be creative and find content that your followers will relate to. For example, if your products for brides-to-be then make sure all the content is relevant to them and helps them prepare for their big day. The more they share, like and comment on your posts then the more you raise awareness of your business to a wider audience.
3. Share your content online
If you create a lot of content, then make sure that your target market gets to see this. Just adding it to your website doesn’t mean that it will get the exposure you want. As part of your social media strategy, you should create a plan of content and decide when you are going to share this. This content can be blogs, news articles, e-books, videos, images, events and special offers. If you link content to specific events e.g. offers leading up to Father’s Day, then you will get more engagement and potentially sales. People want to be kept up to date with information about your business so don’t be shy, start sharing content as often as you can. Plus remember that there is so much information online you need to make sure you stand out from the crowds.
Social media is allowing all businesses the opportunity to grow their brand not only locally but reaching out to global audiences. If you are serious about increase sales and growing your business, then you can’t ignore it!
If you would like any advice about which social media platforms would be best for your business, or you would like help creating a social media strategy then contact Shamshad directly on Shamshad@shamshadwalker.co.uk or call 0115 880 0247