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5 Tips to increase your followers on Instagram
In the world of social media, Instagram is becoming an increasingly popular and influential platform in today’s climate. With this, it is becoming more and more important for many brands to utilise this platform as part of their digital marketing strategy. This post is here to give you some greater insight into what Instagram is all about, who can benefit most from it, and how you can increase your followers and influence. Read on to find out more.
Being a fairly new social media platform, Instagram attracts a relatively young demographic, compared to the likes of Facebook and Twitter for example. With this in mind, it is also important to note that Instagram may not be suitable for all businesses in their marketing campaigns, those benefiting most being the retail, creative and hospitality industries for example. Before spending the time and money on launching a fully fledged Instagram campaign, is it important to consider this and decide whether your business is suited to utilising this platform.
Here are 5 top tips on how you can build a powerful and engaged Instagram following:
- Use relevant hashtags
While trying to build your Instagram following, reach is key. Hashtags are a great way to help your brand stand out on the platform, allowing people to find you that aren’t yet following you. Making sure that you use hashtags that are relevant to both your target audience and your brand can help organise and categorise images and videos, further aiding in the process of content discovery.
- Promote your account on other platforms
In order to build your followers, it is important that you share your account on your other social media platforms. Share your Instagram posts on Facebook or Twitter for example. This way, people who are following you on these platforms but not on your Instagram have clear access to your account that they may not have known existed before.
- Produce creative content
Ultimately, content is key. Coming up with original and creative content is the best way to gain potential followers’ attention, encouraging people to keep checking back for and paying attention to your posts. Making sure that your content also appeals to your target audience and area of interest is also important to consider when building your followers.
- Engage with your audience
It is important that you show your audience that you care about them too. Engage with your followers by following them back or liking their posts, creating positive image and impression, therefore, encouraging your followers to promote you to their followers and friends. It can also be useful to search relevant hashtags and engage with people who use these hashtags that aren’t following you, hopefully encouraging them to follow you after you appear in their notifications.
- Keep at it
Having an Instagram account isn’t something you just focus on for a week or so. To build a successful and loyal following, you need to make sure you’re posting several times per week or even per day, as well as continually liking and commenting on other posts. Consistency is key. Otherwise, people may just forget about you or even unfollow you.
If you would like any further advice on any aspects of social media specifically, or digital marketing in general, then contact Shamshad directly on email@example.com or call 0115 880 0247