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Improve your email campaigns

Despite the rise of social media platforms such as Facebook and Twitter enhancing our ability to communicate with customers across the web, this hasn’t left our affinity to email any less meaningful or important. Many argue that email campaigns are even more important in the current climate, an email offering a familiar place of solitude among the social media chaos.

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5 Tips to increase your followers on Instagram

In the world of social media, Instagram is becoming an increasingly popular and influential platform in today’s climate. With this, it is becoming more and more important for many brands to utilise this platform as part of their digital marketing strategy. This post is here to give you some greater insight into what Instagram is all about, who can benefit most from it, and how you can increase your followers and influence. Read on to find out more.

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Have you got a memorable slogan?

Nailing your slogan is not an easy task. Nor is it one that should be taken lightly. Your slogan is something that sells you, telling potential customers your values, what you’re about and what you could offer them in a short, succinct phrase. This sounds like a lot of pressure, and I’m afraid to say it is. But do not worry, this post is here to give you a better insight into all things slogan, including how you can create or transform your own into a catchy and effective marketing tool.

Tagged in: Marketing slogan

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How to start incorporating GDPR in your marketing

With the General Data Protection Regulation (GDPR) due to come into force in May 2018, it’s important for businesses to understand how to comply and incorporate it into their marketing strategies. This article is here to guide you through how the GDPR may affect the marketing aspect of your business, and how you can effectively and appropriately comply with the new rules that it sets.

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What are the benefits of GDPR for businesses?

For companies that do business with the EU, it’s time to prepare yourselves for the GDPR to come into effect. Despite what may seem like a period of difficulty and uncertainty, there are many benefits in the long run to businesses. This article outlines five ways that the GDPR could benefit your business.