Videos can serve a variety of purposes in the marketing of your business. For example you can create a video to promote your products/services, create videos that provide your audience with useful tips or interesting information, or you can use them to keep people updated about news related to your business or your industry.
PR is all about raising awareness and creating a positive image around your brand. The more people you get talking about your brand, the better, which is why the big brands are so good at it! Ignoring their massive budgets (Large companies also sometimes run really clever, creative campaigns that get people talking without spending millions on them) a large amount of people are already aware of them so they are more likely to pay attention when they do something in the media. More people will then share it with their friends, family, or online, further spreading the awareness.
Over the past few weeks we have been sharing ideas about PR. Most businesses struggle to understand how important PR is and how they can use it to promote their business. Often they can get a much quicker return through PR than many other marketing methods.
We've been talking about public relations and how important it is for businesses, both big and small, to communicate with the media in order to spread the word about their company and build a positive reputation around it by developing relationships with the public through the media.
People always ask us what PR is. It stands for “Public Relations” and can be defined as “the activity or job of providing information about a particular person or organisation to the public so that people will regard that person or organisation in a favourable way.” It can seem daunting and complex at first, but PR is as important to a small business as it is to a large multinational company.
Whether you are a new business start up or an established business it’s important to do market research before you start developing a marketing strategy. Established businesses may have a new product of service that they want to sell or they may want to fine tune an existing product or service.
I am sure that you are all back in the flow of work again. Christmas has gone by far too quickly as always. The question I would like to ask you, and it may be something that you have already been thinking about, is how are you planning to get more customers in 2015? You may have had a good year last year and your business is steadily growing, or you may be quite new into the market place and still getting your head round who you want to sell to.
This is just a quick message of holiday cheer. Hopefully after a year filled with hard work you can all relax on this day with your loved ones. Being responsible for your own business can make it tempting to continue working through the festive season but make sure you take some time off to recharge, ready for a busy and fruitful year ahead in 2015.
Wishing you all a Merry Christmas and a Happy New Year from Shamshad and Madeleine.