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What makes a good email campaign

So, you’re using email marketing for your business; you send a newsletter out every week or month to all of the contacts in your database, but are you making the most out of it? Here are a few tips to consider when creating a really good email marketing campaign:

Tagged in: Digital Marketing

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What are the benefits of email marketing?

There are many different ways to market your business, and the best way to do this successfully is to find which are relevant to your business and the customers you are trying to target. This month we will be looking at email marketing, starting this week with some of the benefits of using email as part of your marketing mix.

Tagged in: Digital Marketing

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5 ways to generate leads using Twitter

Twitter can be a highly effective platform that you can use to advertise your business. If you are the type to benefit from personal networking then it is the right tool for you. Once you are confident in using this platform then it can be a very valuable tool when advertising for your business.

Tagged in: Social Media

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What not to do on Twitter

Twitter is a highly popular social media account that is widely used both for personal and business requirements.  If you run a business and you want to use Twitter to target potential clients it may be worth considering two separate accounts for business and personal use. 

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Twitter: Back to basics

Twitter is a highly popular social media network that allows users to connect with many different people all over the world, and can be an excellent tool to use when marketing your business.  However, if you have never used Twitter before it can be a very daunting experience.  

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How to generate interesting content on Facebook

So your Facebook is set up and ready, but you can’t think of anything to say. Maybe the things you do post aren’t getting much attention? Fear not! These tips should give you some ideas to start posting better content on Facebook.

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Getting started with your Facebook business page

Facebook is the most used social media outlet in the UK with an estimated user base of 30 - 33 million users - that’s nearly half the UK population on Facebook. A 2014 Ofcom report also found that Facebook is the default social networking site for 96% of UK adults who are online, making it a safe bet if you are new to social media and don’t know which platform to use then Facebook is worth trying. 

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Social platforms for video marketing

There are many websites and social networks available for you to both share and even create and edit videos on. Since video is a really good way of gaining engagement with your brand and increasing its awareness we thought we have a look at some of the most popular platforms out there that you can use.

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Broadcast is dead!

Blog post by Doug Marke – Photographer & Filmmaker 

When we talk about video we often will hear the term Broadcast bandied about, how we should be aiming for "broadcast quality", or that YouTube can make us all broadcasters...

But is broadcast actually relevant for a business which is trying to use video in its marketing mix?

Tagged in: Digital Marketing

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Making video work for your business

Last week we explained some of the benefits of using video as part of your marketing strategy. If you’re convinced that video will be a welcome addition to the marketing of your company but aren’t sure where to start we’re here to share a few tips on making video work for you and your business.

Tagged in: Digital Marketing