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Do you reward loyal customers?

Some large companies offer welcome bonuses for new customers when they first join. This is a great way of encouraging new custom, but existing customers who have been loyal for sometime can get annoyed when they end up paying more further down the line, and aren't offered any new benefits for remaining a regular customer.

Tagged in: Customers

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Do you have a referral system in place?

One of the most powerful ways of getting new clients is referrals. This is because people trust people they know more so than any advertisement or salesperson.

Tagged in: Customers

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How good is your customer service?

In our last blog we talked about customer relationship management systems, or CRMs, and how you can use these to improve your relationship with your clients and increase sales. CRMs are a great tool for improving customer service.

Tagged in: Customers

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Do you have a CRM to record client information?

Customer relationship management (CRM) systems are used to store customer information and can help you to manage your relationships with your customers and prospects.

Tagged in: Customers

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Why should you use print media in your marketing?

With the majority of people turning to the internet and social media to promote their business, is it still worth investing money into print media for your marketing?

Here are a few advantages that print media still holds over digital platforms:

Tagged in: Print Media

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What makes a great business card?

Your business card is one of the most important aspects of promoting yourself and your business, especially if you are just starting out on your own, so getting it just right is key.

Tagged in: Marketing

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The do's and don'ts of print media

Print media is key form of advertising for your company and it’s imperative that it is done right to ensure you get the promotion needed for your business. Depending on the form of print media being used, there are certain actions that you should and shouldn’t do. Here are a few examples. 

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How to use print media in your marketing

Print media is an innovative way of advertising your brand and expanding your client base. They rely on it as a way to get messages to the target audiences. It’s a method that’s been used for years and still has the desired effect for getting a brand known. Print media comes in various forms and the style choices and content are all up to you. Here are a few examples of the types of media print you can use.

Tagged in: Print Media

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You email database: rules and regulations

Your database is the most important part of your email marketing; there’s no use in creating a fancy e-newsletter if you have no one to send it to. However, there are some rules and regulations that you must adhere to when creating this database and sending emails out to it.

Tagged in: Digital Marketing

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3 common mistakes in email marketing

Nobody's perfect! So when you’re doing your email marketing, particularly if you're just getting started with it, it is common that you are going to make some mistakes which may affect the performance of your email campaigns.

Tagged in: Digital Marketing