Some large companies offer welcome bonuses for new customers when they first join. This is a great way of encouraging new custom, but existing customers who have been loyal for sometime can get annoyed when they end up paying more further down the line, and aren't offered any new benefits for remaining a regular customer.
With the majority of people turning to the internet and social media to promote their business, is it still worth investing money into print media for your marketing?
Here are a few advantages that print media still holds over digital platforms:
Print media is an innovative way of advertising your brand and expanding your client base. They rely on it as a way to get messages to the target audiences. It’s a method that’s been used for years and still has the desired effect for getting a brand known. Print media comes in various forms and the style choices and content are all up to you. Here are a few examples of the types of media print you can use.
Your database is the most important part of your email marketing; there’s no use in creating a fancy e-newsletter if you have no one to send it to. However, there are some rules and regulations that you must adhere to when creating this database and sending emails out to it.