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Does your website look professional?

Do you ever feel like theres something not quite right about your website, but you can’t put your finger on why? Does it look professional? Is it old fashioned? The overall “look” of your website is the first thing people will notice and will form their first impression of your company. Even before they get the chance to see how useful and informative your content is, or how fantastic your product is, they could be instantly put off by an out-dated design.

Tagged in: Digital Marketing

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How to get your blog read

So you’ve sat down and you’ve written a blog post that you’re happy with. It’s sat on your computer and you’re ready to share it with the world. So now what do you do? Here are some ideas of how to get your blog seen.

Tagged in: Digital Marketing

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The importance of a good blog image

Whilst the written content of a blog is obviously important, at the end of the day it’s what people came there to see, the way it is presented also plays a huge part. The biggest part of this is images! 

Tagged in: Digital Marketing

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What makes a good blog?

So you’ve started writing a blog but don’t know if it’s up to scratch, maybe it’s not getting you and your business the attention you’d hoped, or maybe you’re putting off starting one because you don’t know what you’re doing. You don’t need to be a professional writer in order to write a good blog, so don’t be discouraged. To help, here are a few tips on what makes a good blog.

Tagged in: Digital Marketing

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Why write blogs for your business?

These days, more and more businesses are realising the benefits of writing their own blog, but why should you do it? For those of you who don’t know, a blog is a web page, either on your website or its own separate entity, which you update on a regular basis by posting articles and pictures. Many businesses use blogs to share knowledge from their industry and field of expertise or to share updates about the company and its staff, what they’ve been up to lately and new developments in the company such as new products.

Tagged in: Digital Marketing

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What makes a good advertisement?

There are many different media you can use to advertise your business, so although broadcast adverts such as those on television and the radio may be outside of the budget for a small business there are so many more options; magazines, newspapers, flyers, billboards, social media, and so on. In this blog, we are going to consider how to make an effective advertisement to appear in media such as these.

Tagged in: Advertising

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Advertising on social media

Advertising on social media in recent years has dramatically increased on the various social networking sites. Sites such as Facebook, Twitter and Pinterest all contain advertising features. Because social media sites have increased in popularity, advertising on them has become an excellent way of increasing revenue for your company.

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Magazines: adverts vs. advertorials

Magazines are a popular format in advertising for businesses or selling a particular product. There are two different ways for advertising in this style that magazines use; adverts and advertorials. It all comes down to preference, what suits your style and what you hope to get out of them. Magazines are an active medium in advertisements where the targeted reader in control. In this post, we are going to explain what the two are and any positives and negative points you might like to know about advertising in magazines.

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Why should you advertise?

Advertisements come in various forms and it is important to advertise your business, no matter how big or small. There are many reasons as to why advertising in the long run can help make your company more successful. If it’s done effectively, it can help increase customer awareness for your company, as well as help establish a brand or company image. Advertising is a powerful tool to use for your company and though sometimes it can be quite costly, it can pay off in the long run with increased revenue and clients.

Tagged in: Advertising

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Customer service on social media

 

These days, if a customer has something to say about you or your service, positive or negative, rather than call you up with their complaint or compliment, they’re more likely to simply tell the world. Social media is the perfect platform for disgruntled customers to vent their feelings, the question is, are you listening?

Tagged in: Customers Social Media