When done right, you don't have to spend a fortune on pay-per-click advertising to successfully bring more leads into your business, but not knowing the best way to advertise your business in this way could lead you to spending money unnecessarily and not seeing the results that you want. Here are our top tips to help you successfully run a Google Adwords campaign.
So, you've got a load of interesting, engaging and creative content to post on social media; you're sure it will to the job of attracting attention to your company, get you more followers and have masses of people liking, sharing and clicking through to your website. But, if no one sees it, then it's not going to do a very good job at achieving this. A lot of research has been done into when you should post to each social media platform. Let's take a look at the best and worst times to post to social media to make sure that your content is seen.
When you get into work first thing on a Monday morning, you know you've got lots of work to do in the week ahead and it feels like not much time to do it in, so you need to get down to it straight away. But then, you open up your emails to see your inbox full to the brim, emails which need sorting through; each one feeling like it's taking precious time away that should be spent doing important jobs, or even worse, emails that give you even more work to do!
One of the best ways to market your business to other businesses is to meet them and talk to them face-to-face. Business networking is a great way to get out there and let people know who you are and what you do, actively raising brand awareness of your business. It's also a good way to build connections, which can be used to add to your mailing list.
Email marketing is a very effective tool to use for B2B marketing; regular e-newsletters sent weekly, fortnightly or monthly can serve as a constant drip-feed of information to your database to maintain your company's presence and keep you fresh in their minds. You can share blogs, latest news from your company or industry, events you have attended, tips from your industry and offers that you are currently running. They can also link to your website and social media profiles to boost other areas of your marketing.
As we mentioned in our latest blog, LinkedIn is considered the best social media platform for B2B marketing. It has established itself as the social network for professionals and now has over 400 million users as of October 2015. Businesses use LinkedIn to keep in touch with clients, connect with potential clients, connect with others in their industry and, increasingly, for recruitment. Here are a few tips on how to effectively use LinkedIn as part of your B2B marketing strategy.
As we've mentioned in previous blogs, it is much easier and more cost-effective to keep your existing clients than to attract new ones. Returning customers have also been shown to spend more money in their subsequent visits, so they're definitely good for business. So, what can you do to encourage your customers to keep coming back?