Before you invest any time or money in your marketing you should create a marketing strategy. If you have a clear vision and goals for your company already, we can help you to align these with your marketing strategy.

We will facilitate a planning session with you (and your team if applicable) and find out more about your business. This time out is useful for start-up businesses and established businesses that want to take a different approach to their marketing.

Once we have found out more about your industry and the services or products you are offering we will focus on:

  • Market: Segmentation of your market will help you understand WHO you will be connecting with and why.
  • Message: Clarity of vision will drive key messages, so you are clear about WHAT you need to say and why you are different to your competitors.
  • Media: A review of all the marketing tools that will allow you to communicate effectively and engage with current and potential service users.

We will do some further research on your behalf including reviewing your current online presence, how you are perceived by potential customers. We can also conduct a competitor analysis to help you identify your point of difference.  We will help you develop ideas for marketing campaigns that you can run online to increase brand awareness and generate leads.

The outcome is that you will have a marketing strategy that provides a clear roadmap to help you move forward, a detailed action plan for the year ahead.  The marketing tools will be prioritised based on your time and budget so you can take a realistic approach to implementation.

We work with businesses, charities and public sector organisations based in Nottingham, in the UK and abroad.

Get in touch by email shamshad@shamshadwalker.co.uk or call 0115 880 0247