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When is the best time to post to social media?

So, you've got a load of interesting, engaging and creative content to post on social media; you're sure it will to the job of attracting attention to your company, get you more followers and have masses of people liking, sharing and clicking through to your website. But, if no one sees it, then it's not going to do a very good job at achieving this. A lot of research has been done into when you should post to each social media platform. Let's take a look at the best and worst times to post to social media to make sure that your content is seen.

Tagged in: Social Media

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LinkedIn as a B2B marketing tool

As we mentioned in our latest blog, LinkedIn is considered the best social media platform for B2B marketing. It has established itself as the social network for professionals and now has over 400 million users as of October 2015. Businesses use LinkedIn to keep in touch with clients, connect with potential clients, connect with others in their industry and, increasingly, for recruitment. Here are a few tips on how to effectively use LinkedIn as part of your B2B marketing strategy.

Tagged in: Social Media

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Marketing to businesses through social media

 

We talked last month about using social media marketing to target consumers. In this blog we will be looking at social media for business-to-business (B2B) marketing, which platforms you should be active on and how you should be using them. 

Tagged in: Social Media

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Marketing to consumers through social media

For businesses that are targeting consumers, social media is a great platform to communicate with their customers, raise brand awareness, manage customer service and promote offers and sales. If you don't have much of a marketing budget, social media can be used for free, or you can put some money into it to advertise in order to improve your performance on social media and reach more potential customers.

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Advertising on social media

Advertising on social media in recent years has dramatically increased on the various social networking sites. Sites such as Facebook, Twitter and Pinterest all contain advertising features. Because social media sites have increased in popularity, advertising on them has become an excellent way of increasing revenue for your company.

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Customer service on social media

 

These days, if a customer has something to say about you or your service, positive or negative, rather than call you up with their complaint or compliment, they’re more likely to simply tell the world. Social media is the perfect platform for disgruntled customers to vent their feelings, the question is, are you listening?

Tagged in: Customers Social Media

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5 ways to generate leads using Twitter

Twitter can be a highly effective platform that you can use to advertise your business. If you are the type to benefit from personal networking then it is the right tool for you. Once you are confident in using this platform then it can be a very valuable tool when advertising for your business.

Tagged in: Social Media

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What not to do on Twitter

Twitter is a highly popular social media account that is widely used both for personal and business requirements.  If you run a business and you want to use Twitter to target potential clients it may be worth considering two separate accounts for business and personal use. 

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Twitter: Back to basics

Twitter is a highly popular social media network that allows users to connect with many different people all over the world, and can be an excellent tool to use when marketing your business.  However, if you have never used Twitter before it can be a very daunting experience.  

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How to generate interesting content on Facebook

So your Facebook is set up and ready, but you can’t think of anything to say. Maybe the things you do post aren’t getting much attention? Fear not! These tips should give you some ideas to start posting better content on Facebook.