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searchdblThey say it's not about what you know, but who you know, but what's even more important than that is how you keep track of who you know. In business, keeping a comprehensive record of people you meet, sell to, buy from, etc. will help you to spend your time more efficiently and increase the likelihood of gaining leads in the future, selling your product or service to repeat customers, and gaining referrals from past customers to potential clients.

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Screen Shot 2014-05-23 at 09.43.03Tic Tac's latest TV advertisement has some handy advice for us all when we're thinking about the best ways to market our business; 'Shake It Up!'

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template-planWriting a marketing plan is a very involved process. Firstly, there is the audit stage which can take weeks of research. Then there is the process of analysing the research and constructing the plan itself. Many larger marketing plans can take over ten weeks of hard work to complete. And once they have been completed it's very easy to feel the sense of an ending!

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aldi-expand-3000-jobs-008When most people hear the name 'Aldi' they might picture aisles stacked high with products poorly imitating all the brands they know and love, products so cheap that they can't possibly bear a resemblance to anything remotely fit for human consumption. Certainly not an establishment that any self-respecting, well-to-do adult would want to be associated with.


Or at least this used to be the case. Over recent years, Aldi has steadily risen through the ranks of the supermarket giants, essentially changing the perception held by the general public.

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Marketing Plan 2Behind every successful business is a solid business plan, and marketing is often the foundation for good business. Marketing is the activity through which your business will thrive and to make it work for you, you need a plan.

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Sing It Kitty Three video-461076If you turn on the television to see a singing cat or a dancing pony, it's safe to assume that the first thought that pops into your head would not be one related to a mobile phone expert. But this is exactly the connection which has been forged by UK mobile network, Three.

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20130529215721-photograph-your-weighing-scalesRecently, Health and Beauty retailer, Superdrug, came under intense scrutiny from all angles following the announcement that they planned to launch a set of weighing scales which displays your weight not as a numerical figure, but as a comparison to a famous female celebrity, ranging from Cheryl Cole and Kate Middleton on the lower end of the scale, to Queen Latifah and Melissa McCarthy on the higher end.

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5. Understanding your marketWhat is your market, or more specifically who is your market? Your market is made up of the people who buy your products and the people who you want to buy your product. In order to successfully sell your products and services you need to know as much as possible about who these people are.

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4. Branding
Every business owner will understand how important it is that their customers and prospects can recognise who they are. Branding is the way in which this is done, and helps customers to differentiate between various offerings in a market.

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Longest dayI had to write something to mark Friday 21st June 2013 which was officially the longest day in the year. Now the days start getting shorter.  

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