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Marketing your business using apps

In 2009 Apple trademarked the slogan "There's an app for that", which they used to advertise the Apple App Store and the masses of apps they had available for download. Today it seems like there actually is an app for everything, but what about your business? With increasing use of mobile devices, more and more businesses are deciding to invest in apps to market their business to mobile users.

Tagged in: Marketing

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SMS marketing for your business

In this week's blog we will be looking at a specific method of mobile marketing; SMS or text message marketing. Because a lot of us have a compulsive need to constantly check our mobile phones, marketing your business by sending text messages to your customers' phones is a reliable way to make sure that your marketing message is seen.

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Top 3 tips for mobile marketing

Today's society has become reliant on their smartphones; more and more often we are accessing information on the go using a mobile device, whilst commuting to and from work or as we shop, for example. Because of this, it makes sense that an increasing number of businesses are turning to mobile marketing to promote and grow their business.

Tagged in: Marketing

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How loyal are your customers?

As we've mentioned in previous blogs, it is much easier and more cost-effective to keep your existing clients than to attract new ones. Returning customers have also been shown to spend more money in their subsequent visits, so they're definitely good for business. So, what can you do to encourage your customers to keep coming back?

Tagged in: Customers Marketing

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Marketing to consumers through social media

For businesses that are targeting consumers, social media is a great platform to communicate with their customers, raise brand awareness, manage customer service and promote offers and sales. If you don't have much of a marketing budget, social media can be used for free, or you can put some money into it to advertise in order to improve your performance on social media and reach more potential customers.

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What is B2C marketing?

The marketing methods that you should use depend a great deal on whom you are targeting as your ideal customer.  One simple way of categorising your target market is whether you are aiming your product/service at businesses (B2B) or at consumers (B2C).

Tagged in: Customers Marketing

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Know your customers

An important consideration when researching and planning your marketing is your customer; who are they, where do they work, what do they do in their spare time, where do they live, what do they spend their money on. It’s a good idea to set a clearly defined target demographic that you’re aiming your product/service at, and researching as much as you can about the people or businesses within this demographic.

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Research and analysis

Last week we talked about marketing research and why all businesses should be focusing on this at the beginning of the year to improve their marketing and grow their business in the year ahead. In this blog we'll be providing you with some more practical tips on how to get started with marketing research and analysis.

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Marketing research for the year ahead

The New Year is here which means it's a great time to take stock of your marketing and plan for the year ahead to try and improve your marketing efforts in order to continue growing your business successfully. Or perhaps you've decided to start up a new business in 2016, and need to do the initial research to develop your company.

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Strategy and planning

 This month we will be looking at a number of areas that will help you put some clear plans in place for your marketing in 2016. In this week's blog we will look the first step; how to develop a plan and strategy for your marketing and some tools you can use to analyse and improve your marketing.