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Bring out the personality of your business

People can relate to other people. Because of this, they are much more likely to trust the word of a person or want to engage with a person than they are with a faceless corporation. The key to gaining the trust of your target market and encouraging them to engage with you, both online and off, is to show the people behind your business and show the personality of these people and of the business itself. This is much easier for small businesses and sole traders than it is for large, global companies with thousands of employees and various locations so use this to your advantage.

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Know your customers

An important consideration when researching and planning your marketing is your customer; who are they, where do they work, what do they do in their spare time, where do they live, what do they spend their money on. It’s a good idea to set a clearly defined target demographic that you’re aiming your product/service at, and researching as much as you can about the people or businesses within this demographic.

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Research and analysis

Last week we talked about marketing research and why all businesses should be focusing on this at the beginning of the year to improve their marketing and grow their business in the year ahead. In this blog we'll be providing you with some more practical tips on how to get started with marketing research and analysis.

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Marketing research for the year ahead

The New Year is here which means it's a great time to take stock of your marketing and plan for the year ahead to try and improve your marketing efforts in order to continue growing your business successfully. Or perhaps you've decided to start up a new business in 2016, and need to do the initial research to develop your company.

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Strategy and planning

 This month we will be looking at a number of areas that will help you put some clear plans in place for your marketing in 2016. In this week's blog we will look the first step; how to develop a plan and strategy for your marketing and some tools you can use to analyse and improve your marketing.

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Does your branding reflect your target market?

Your branding is made up of everything you communicate from your business; your logo, the colours of your logo, your tagline, what you say, what you believe, the image of your staff, etc. When you are creating the brand image of your company, you need to take a lot of factors into consideration; it is not just about your own personal preferences and what your favourite colour is for your logo. Your branding is the way your company is presented to and perceived by anyone and everyone who is aware of it.

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What makes you different from your competitors?

Over the past few weeks we have discussed how to develop a marketing strategy, conduct market research and identify your target market.  Once you have done all this you need to think about what message you send out to potential customers. 

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Do you know who you are selling to?

Many small business owners offer products or services that would be useful to a wide range of consumers or businesses.  However, the challenge is always about trying to tell such a wide audience who you are and what you offer in a cost effective way.

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Getting started with market research

Whether you are a new business start up or an established business it’s important to do market research before you start developing a marketing strategy.  Established businesses may have a new product of service that they want to sell or they may want to fine tune an existing product or service.

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How are you planning to get more customers in 2015?

I am sure that you are all back in the flow of work again.  Christmas has gone by far too quickly as always.  The question I would like to ask you, and it may be something that you have already been thinking about, is how are you planning to get more customers in 2015?  You may have had a good year last year and your business is steadily growing, or you may be quite new into the market place and still getting your head round who you want to sell to.