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What are the benefits of GDPR for businesses?

For companies that do business with the EU, it’s time to prepare yourselves for the GDPR to come into effect. Despite what may seem like a period of difficulty and uncertainty, there are many benefits in the long run to businesses. This article outlines five ways that the GDPR could benefit your business.

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What is GDPR and how will it affect your marketing?

The EU's General Data Protection Regulation (GDPR) will be coming into place in 2018. While it may seem to many like a very confusing concept; this article is here to provide you with a brief outline of what it is, and how it may affect your marketing.

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Three tools to create social media content

Social media has become a hugely influential part of marketing strategies. Platforms are continually changing, growing and evolving meaning it often becomes a minefield when trying to constantly navigate and update each one with the best and most effective content. With this, there are now many tools out there that are aimed at helping people create effective social media content and increase their engagement. In this post, we will offer you a look at my top three useful tools so that you can enhance your social media platforms.

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Planning your Christmas Campaigns.

It’s not long now before the Christmas period begins. However, many of you will know that particularly in the retail and hospitality industries, preparing for Christmas well in advance is key to securing a successful holiday period. As a small business, if you’re looking to join in on the action and be fruitful in selling more over the busy period, it is crucial that you learn to do the same. Planning is key. This post provides some key tips for coordinating your holiday marketing campaigns to secure Christmas time success.

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Using Instagram in the hospitality sector

Using social media as part of your marketing strategy can hugely increase awareness about your business, particularly within the hospitality industry, generating motivated engagement with your food and service, and get you more customers in your door. Following on from our last blog which was about using Facebook and Twitter. This article is here to offer you some more tips on how you can utilize social media within your marketing strategies for the hospitality industry. This time, we’re focusing on Instagram.