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4 tips to get you started with PR

People always ask us what PR is. It stands for “Public Relations” and can be defined as “the activity or job of providing information about a particular person or organisation to the public so that people will regard that person or organisation in a favourable way.” It can seem daunting and complex at first, but PR is as important to a small business as it is to a large multinational company.

Tagged in: PR

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What makes you different from your competitors?

Over the past few weeks we have discussed how to develop a marketing strategy, conduct market research and identify your target market.  Once you have done all this you need to think about what message you send out to potential customers. 

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Do you know who you are selling to?

Many small business owners offer products or services that would be useful to a wide range of consumers or businesses.  However, the challenge is always about trying to tell such a wide audience who you are and what you offer in a cost effective way.

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Getting started with market research

Whether you are a new business start up or an established business it’s important to do market research before you start developing a marketing strategy.  Established businesses may have a new product of service that they want to sell or they may want to fine tune an existing product or service.

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How are you planning to get more customers in 2015?

I am sure that you are all back in the flow of work again.  Christmas has gone by far too quickly as always.  The question I would like to ask you, and it may be something that you have already been thinking about, is how are you planning to get more customers in 2015?  You may have had a good year last year and your business is steadily growing, or you may be quite new into the market place and still getting your head round who you want to sell to.

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Merry Christmas from Shamshad Walker Marketing!

This is just a quick message of holiday cheer. Hopefully after a year filled with hard work you can all relax on this day with your loved ones. Being responsible for your own business can make it tempting to continue working through the festive season but make sure you take some time off to recharge, ready for a busy and fruitful year ahead in 2015. 

 

Wishing you all a Merry Christmas and a Happy New Year from Shamshad and Madeleine.

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Planning for the Year Ahead

We’re half way through December and before we know it we’ll be ringing in the New Year. Maybe you’ve started thinking about your New Year’s Resolutions; exercise more, spend more time with your family, quit smoking. But as well as setting these personal goals it’s important to set professional ones too, particularly when you’re running your own business. 

Tagged in: Business Strategy

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Business Spotlight: Life Matters Coaching

Life Matters Coaching Ltd was established by Louise Startin in March 2012, providing staff and organisational coaching consultancy and mentoring services to businesses and their employees in the East Midlands. Working with a variety of companies including universities, NHS Trusts and those in the public sector, Life Matters Coaching offers positivity and clarity to both individuals and organisations of all sizes.

Tagged in: Business Spotlight

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Best Christmas Campaigns of 2014

With Christmas just around the corner we have decided to take a look at some of the best Christmas marketing campaigns and advertisements of the year to admire how the big brands do it, and hopefully giving you some inspiration of how you can get creative with your own marketing next year.

Tagged in: Marketing

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Do you have your Christmas Campaigns in place?

Hopefully your Christmas marketing campaigns are currently in full swing. But if December has snuck up on you and you’re not at all prepared for the festive season, it’s not too late! There are plenty of things you can do to celebrate Christmas within your business. Here are just a few ideas:

Tagged in: Marketing