Posted on
Twitter: Back to basics

Twitter is a highly popular social media network that allows users to connect with many different people all over the world, and can be an excellent tool to use when marketing your business.  However, if you have never used Twitter before it can be a very daunting experience.  

Posted on
How to generate interesting content on Facebook

So your Facebook is set up and ready, but you can’t think of anything to say. Maybe the things you do post aren’t getting much attention? Fear not! These tips should give you some ideas to start posting better content on Facebook.

Posted on
Getting started with your Facebook business page

Facebook is the most used social media outlet in the UK with an estimated user base of 30 - 33 million users - that’s nearly half the UK population on Facebook. A 2014 Ofcom report also found that Facebook is the default social networking site for 96% of UK adults who are online, making it a safe bet if you are new to social media and don’t know which platform to use then Facebook is worth trying. 

Posted on
Social platforms for video marketing

There are many websites and social networks available for you to both share and even create and edit videos on. Since video is a really good way of gaining engagement with your brand and increasing its awareness we thought we have a look at some of the most popular platforms out there that you can use.

Posted on
Broadcast is dead!

Blog post by Doug Marke – Photographer & Filmmaker 

When we talk about video we often will hear the term Broadcast bandied about, how we should be aiming for "broadcast quality", or that YouTube can make us all broadcasters...

But is broadcast actually relevant for a business which is trying to use video in its marketing mix?

Tagged in: Digital Marketing

Posted on
Making video work for your business

Last week we explained some of the benefits of using video as part of your marketing strategy. If you’re convinced that video will be a welcome addition to the marketing of your company but aren’t sure where to start we’re here to share a few tips on making video work for you and your business.

Tagged in: Digital Marketing

Posted on
Why use videos in your marketing?

Videos can serve a variety of purposes in the marketing of your business. For example you can create a video to promote your products/services, create videos that provide your audience with useful tips or interesting information, or you can use them to keep people updated about news related to your business or your industry.

Tagged in: Digital Marketing

Posted on
Examples of Good PR

PR is all about raising awareness and creating a positive image around your brand. The more people you get talking about your brand, the better, which is why the big brands are so good at it! Ignoring their massive budgets (Large companies also sometimes run really clever, creative campaigns that get people talking without spending millions on them) a large amount of people are already aware of them so they are more likely to pay attention when they do something in the media. More people will then share it with their friends, family, or online, further spreading the awareness.

Tagged in: PR

Posted on
Help your business by helping others

Over the past few weeks we have been sharing ideas about PR. Most businesses struggle to understand how important PR is and how they can use it to promote their business.  Often they can get a much quicker return through PR than many other marketing methods. 

Tagged in: PR

Posted on
How to write a good press release

We've been talking about public relations and how important it is for businesses, both big and small, to communicate with the media in order to spread the word about their company and build a positive reputation around it by developing relationships with the public through the media.

Tagged in: PR