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Why should you use print media in your marketing?

With the majority of people turning to the internet and social media to promote their business, is it still worth investing money into print media for your marketing?

Here are a few advantages that print media still holds over digital platforms:

Tagged in: Print Media

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What makes a great business card?

Your business card is one of the most important aspects of promoting yourself and your business, especially if you are just starting out on your own, so getting it just right is key.

Tagged in: Marketing

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The do's and don'ts of print media

Print media is key form of advertising for your company and it’s imperative that it is done right to ensure you get the promotion needed for your business. Depending on the form of print media being used, there are certain actions that you should and shouldn’t do. Here are a few examples. 

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How to use print media in your marketing

Print media is an innovative way of advertising your brand and expanding your client base. They rely on it as a way to get messages to the target audiences. It’s a method that’s been used for years and still has the desired effect for getting a brand known. Print media comes in various forms and the style choices and content are all up to you. Here are a few examples of the types of media print you can use.

Tagged in: Print Media

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You email database: rules and regulations

Your database is the most important part of your email marketing; there’s no use in creating a fancy e-newsletter if you have no one to send it to. However, there are some rules and regulations that you must adhere to when creating this database and sending emails out to it.

Tagged in: Digital Marketing

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3 common mistakes in email marketing

Nobody's perfect! So when you’re doing your email marketing, particularly if you're just getting started with it, it is common that you are going to make some mistakes which may affect the performance of your email campaigns.

Tagged in: Digital Marketing

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What makes a good email campaign

So, you’re using email marketing for your business; you send a newsletter out every week or month to all of the contacts in your database, but are you making the most out of it? Here are a few tips to consider when creating a really good email marketing campaign:

Tagged in: Digital Marketing

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What are the benefits of email marketing?

There are many different ways to market your business, and the best way to do this successfully is to find which are relevant to your business and the customers you are trying to target. This month we will be looking at email marketing, starting this week with some of the benefits of using email as part of your marketing mix.

Tagged in: Digital Marketing

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5 ways to generate leads using Twitter

Twitter can be a highly effective platform that you can use to advertise your business. If you are the type to benefit from personal networking then it is the right tool for you. Once you are confident in using this platform then it can be a very valuable tool when advertising for your business.

Tagged in: Social Media

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What not to do on Twitter

Twitter is a highly popular social media account that is widely used both for personal and business requirements.  If you run a business and you want to use Twitter to target potential clients it may be worth considering two separate accounts for business and personal use.