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Why write blogs for your business?

These days, more and more businesses are realising the benefits of writing their own blog, but why should you do it? For those of you who don’t know, a blog is a web page, either on your website or its own separate entity, which you update on a regular basis by posting articles and pictures. Many businesses use blogs to share knowledge from their industry and field of expertise or to share updates about the company and its staff, what they’ve been up to lately and new developments in the company such as new products.

Tagged in: Digital Marketing

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What makes a good advertisement?

There are many different media you can use to advertise your business, so although broadcast adverts such as those on television and the radio may be outside of the budget for a small business there are so many more options; magazines, newspapers, flyers, billboards, social media, and so on. In this blog, we are going to consider how to make an effective advertisement to appear in media such as these.

Tagged in: Advertising

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Advertising on social media

Advertising on social media in recent years has dramatically increased on the various social networking sites. Sites such as Facebook, Twitter and Pinterest all contain advertising features. Because social media sites have increased in popularity, advertising on them has become an excellent way of increasing revenue for your company.

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Magazines: adverts vs. advertorials

Magazines are a popular format in advertising for businesses or selling a particular product. There are two different ways for advertising in this style that magazines use; adverts and advertorials. It all comes down to preference, what suits your style and what you hope to get out of them. Magazines are an active medium in advertisements where the targeted reader in control. In this post, we are going to explain what the two are and any positives and negative points you might like to know about advertising in magazines.

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Why should you advertise?

Advertisements come in various forms and it is important to advertise your business, no matter how big or small. There are many reasons as to why advertising in the long run can help make your company more successful. If it’s done effectively, it can help increase customer awareness for your company, as well as help establish a brand or company image. Advertising is a powerful tool to use for your company and though sometimes it can be quite costly, it can pay off in the long run with increased revenue and clients.

Tagged in: Advertising

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Customer service on social media

 

These days, if a customer has something to say about you or your service, positive or negative, rather than call you up with their complaint or compliment, they’re more likely to simply tell the world. Social media is the perfect platform for disgruntled customers to vent their feelings, the question is, are you listening?

Tagged in: Customers Social Media

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Do you reward loyal customers?

Some large companies offer welcome bonuses for new customers when they first join. This is a great way of encouraging new custom, but existing customers who have been loyal for sometime can get annoyed when they end up paying more further down the line, and aren't offered any new benefits for remaining a regular customer.

Tagged in: Customers

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Do you have a referral system in place?

One of the most powerful ways of getting new clients is referrals. This is because people trust people they know more so than any advertisement or salesperson.

Tagged in: Customers

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How good is your customer service?

In our last blog we talked about customer relationship management systems, or CRMs, and how you can use these to improve your relationship with your clients and increase sales. CRMs are a great tool for improving customer service.

Tagged in: Customers

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Do you have a CRM to record client information?

Customer relationship management (CRM) systems are used to store customer information and can help you to manage your relationships with your customers and prospects.

Tagged in: Customers