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What makes a good brand?

 

As we said in our last blog, your brand is so much more than just your logo. Now you have a bit more understanding of what branding is, you need to know how to make yours just right. What goes in to making a brand recognisable and memorable?

Tagged in: Branding

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What is branding?

When we talk about branding, the thing that first comes to mind for most people is a logo. When asked to think about a famous brand they think of the brand name and the logo that goes with it. But, obviously, a company's logo is not the full extent of its branding, although it is a very important aspect of it. When asked to think about a famous brand, although the brand name and logo instantly pops into mind, the thought processes that go along with it are actually much more complex; perhaps without even realising it, you automatically connect certain messages, values and ideas to this brand as well. This is what is achieved by a good quality, well communicated brand.

Tagged in: Branding

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Which website platform should you choose?

 

If you still don't have a website for your business, then this blog will help you to decide what platform will be best for you to build it on. Whether you are attempting to create your own website from scratch or are hiring a web designer to build one for you, it's a good idea to understand a basic level of how your website will work, so that you can easily update it in the future.

Tagged in: Digital Marketing

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The importance of good content for your website

 

What is your website there for? Its main purposes are to increase awareness of your business, make sure everybody knows what you do, and to ultimately convert your visitors into customers. An important part of your website's success in these areas is what it says, i.e. it's content.

Tagged in: Digital Marketing

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Search engine optimisation for your website

I’ll start with the bad news. Search engine optimisation is not an exact science. Extremely complex algorithms are used to calculate how websites are ranked that the average person has no chance of understanding. On top of this the big search engine companies such as Google, Yahoo and Bing are constantly updating them so what worked for SEO 5 years ago is not relevant today.

Tagged in: Digital Marketing

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3 tips to improve engagement on your website

Engagement is a way of measuring how well a website holds the attention of the people who visit it. It can be a difficult thing to measure and depends on the purpose of the website but generally you can use a combination of bounce rate, pages per visit, and duration of visit to give a good idea. Engagement will be affected by a number of factors and often takes a certain amount of trial and error to get right. Any prospect that visits your website will connect how it looks and the usability with the credibility of your business. These 3 tips will get you started with engaging your visitors and improving the usability and usefulness of your website.

Tagged in: Digital Marketing

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Does your website look professional?

Do you ever feel like theres something not quite right about your website, but you can’t put your finger on why? Does it look professional? Is it old fashioned? The overall “look” of your website is the first thing people will notice and will form their first impression of your company. Even before they get the chance to see how useful and informative your content is, or how fantastic your product is, they could be instantly put off by an out-dated design.

Tagged in: Digital Marketing

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How to get your blog read

So you’ve sat down and you’ve written a blog post that you’re happy with. It’s sat on your computer and you’re ready to share it with the world. So now what do you do? Here are some ideas of how to get your blog seen.

Tagged in: Digital Marketing

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The importance of a good blog image

Whilst the written content of a blog is obviously important, at the end of the day it’s what people came there to see, the way it is presented also plays a huge part. The biggest part of this is images! 

Tagged in: Digital Marketing

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What makes a good blog?

So you’ve started writing a blog but don’t know if it’s up to scratch, maybe it’s not getting you and your business the attention you’d hoped, or maybe you’re putting off starting one because you don’t know what you’re doing. You don’t need to be a professional writer in order to write a good blog, so don’t be discouraged. To help, here are a few tips on what makes a good blog.

Tagged in: Digital Marketing