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Research and analysis

Last week we talked about marketing research and why all businesses should be focusing on this at the beginning of the year to improve their marketing and grow their business in the year ahead. In this blog we'll be providing you with some more practical tips on how to get started with marketing research and analysis.

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Marketing research for the year ahead

The New Year is here which means it's a great time to take stock of your marketing and plan for the year ahead to try and improve your marketing efforts in order to continue growing your business successfully. Or perhaps you've decided to start up a new business in 2016, and need to do the initial research to develop your company.

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Strategy and planning

 This month we will be looking at a number of areas that will help you put some clear plans in place for your marketing in 2016. In this week's blog we will look the first step; how to develop a plan and strategy for your marketing and some tools you can use to analyse and improve your marketing.

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What are your New Year's Resolutions?

So, another year has been and gone. Hopefully it has been an enjoyable and prosperous one for you all and your businesses have continued to grow and develop. Now is the time to make plans for next year and figure out how to continue this growth throughout 2016. Even if you have had a great year, it doesn't mean that sticking to doing things exactly the way you've done them this year is going to work, and there is always room for improvement.

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Merry Christmas from Shamshad Walker Marketing!

We'd just like to wish you all a Merry Christmas and a Happy New Year! Hopefully you've all had a prosperous year and can now take some time off over the holidays to relax, eat and be merry. If you are working over Christmas then try to take a moment to think about next year and what you can do to continue to improve your business. But don't work too hard!

Merry Christmas and Happy New Year from Shamshad, Madeleine and Rebecca!

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Best Christmas Campaigns of 2015

Last year we had a look at the Best Christmas Campaigns of 2014, from John Lewis, to Sainsburys and Marks & Spencers, to see how creative the big nationwide brands can be around the festive season.


This year, the usual suspects have come out in force, so here are some of our favourite Christmas campaigns of 2015. Check out the links for each campaign to see the adverts.

Tagged in: Marketing

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Creative seasonal campaigns for the year ahead

It's a good idea to plan your marketing campaigns well in advance to ensure that they are well thought out and that you can get everything prepared on time. Whilst doing this you have a great opportunity to get creative and have some fun. Creative campaigns are likely to attract more attention as well because they can be fun and interesting, making them more appealing to consumers.

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5 ways your business can celebrate Christmas

'Tis the season to be jolly, and this goes for your business too! Doing small things to celebrate the festive season is a great way to show the heart of your business, make your staff feel good and help to attract and retain customers. Here are a few ideas:

What is your brand and does that coaster really make a difference?

The following blog was written by Katherine Wilson from number8glass:

Your brand can be a difficult thing to pin down and its value hard to gauge. Is it your logo, your reputation, or what people think of your products?

Your logo is the simplest way that you identify your business – the mark or symbol that you use for visual recognition. Your logo doesn’t sell or describe your business. It is merely the start of the branding process. It is not ‘the brand’.

Tagged in: Branding

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Does your branding reflect your target market?

Your branding is made up of everything you communicate from your business; your logo, the colours of your logo, your tagline, what you say, what you believe, the image of your staff, etc. When you are creating the brand image of your company, you need to take a lot of factors into consideration; it is not just about your own personal preferences and what your favourite colour is for your logo. Your branding is the way your company is presented to and perceived by anyone and everyone who is aware of it.