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Connecting with businesses through networking

One of the best ways to market your business to other businesses is to meet them and talk to them face-to-face. Business networking is a great way to get out there and let people know who you are and what you do, actively raising brand awareness of your business. It's also a good way to build connections, which can be used to add to your mailing list.

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B2B email marketing- how to build your database

Email marketing is a very effective tool to use for B2B marketing; regular e-newsletters sent weekly, fortnightly or monthly can serve as a constant drip-feed of information to your database to maintain your company's presence and keep you fresh in their minds. You can share blogs, latest news from your company or industry, events you have attended, tips from your industry and offers that you are currently running. They can also link to your website and social media profiles to boost other areas of your marketing.

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LinkedIn as a B2B marketing tool

As we mentioned in our latest blog, LinkedIn is considered the best social media platform for B2B marketing. It has established itself as the social network for professionals and now has over 400 million users as of October 2015. Businesses use LinkedIn to keep in touch with clients, connect with potential clients, connect with others in their industry and, increasingly, for recruitment. Here are a few tips on how to effectively use LinkedIn as part of your B2B marketing strategy.

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Marketing to businesses through social media

 

We talked last month about using social media marketing to target consumers. In this blog we will be looking at social media for business-to-business (B2B) marketing, which platforms you should be active on and how you should be using them. 

Tagged in: Social Media

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How loyal are your customers?

As we've mentioned in previous blogs, it is much easier and more cost-effective to keep your existing clients than to attract new ones. Returning customers have also been shown to spend more money in their subsequent visits, so they're definitely good for business. So, what can you do to encourage your customers to keep coming back?

Tagged in: Customers Marketing

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B2C email marketing

If your business is targeting consumers, i.e. the general public, then your approach to marketing will be different to B2B companies. Here’s some information to help you with email marketing campaigns. 

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Marketing to consumers through social media

For businesses that are targeting consumers, social media is a great platform to communicate with their customers, raise brand awareness, manage customer service and promote offers and sales. If you don't have much of a marketing budget, social media can be used for free, or you can put some money into it to advertise in order to improve your performance on social media and reach more potential customers.

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May the 'Disney' Force be with you

The seventh Star Wars movie hit the cinemas at the end of 2015, and people of all ages and genders around the world couldn't wait to see this latest instalment. The movie was always going to be successful on its opening weekend, with all of the hype and nostalgia generated by fans of the old movie, but the fact that it smashed box office records by earning $238 million during its opening weekend is also down to the marketing from Disney leading up to the film's release.

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What is B2C marketing?

The marketing methods that you should use depend a great deal on whom you are targeting as your ideal customer.  One simple way of categorising your target market is whether you are aiming your product/service at businesses (B2B) or at consumers (B2C).

Tagged in: Customers Marketing

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Know your customers

An important consideration when researching and planning your marketing is your customer; who are they, where do they work, what do they do in their spare time, where do they live, what do they spend their money on. It’s a good idea to set a clearly defined target demographic that you’re aiming your product/service at, and researching as much as you can about the people or businesses within this demographic.