Posted on
SMS marketing for your business

In this week's blog we will be looking at a specific method of mobile marketing; SMS or text message marketing. Because a lot of us have a compulsive need to constantly check our mobile phones, marketing your business by sending text messages to your customers' phones is a reliable way to make sure that your marketing message is seen.

Tagged in: Marketing

Posted on
Top 3 tips for mobile marketing

Today's society has become reliant on their smartphones; more and more often we are accessing information on the go using a mobile device, whilst commuting to and from work or as we shop, for example. Because of this, it makes sense that an increasing number of businesses are turning to mobile marketing to promote and grow their business.

Tagged in: Marketing

Posted on
Measuring website performance with Google Analytics

Over the last few weeks we have looked at how you can measure your performance on Twitter, Facebook, LinkedIn and Pinterest. This week, we're going to take a step away from social media and take a look at how you can measure your website's performance with Google Analytics.

Posted on
How to measure your Pinterest performance

Pinterest is a really visual social media, so it's great for anyone working in a creative industry or a company that has lots of images of products or events that they can share. If your Pinterest account is set up as a business account then you can access analytics for it. Just go to your profile, click on the dropdown box displaying a cog and select 'Analytics'. The analytics tools in Pinterest have two main tabs which are explained below.

Posted on
How to measure your LinkedIn performance

Continuing in our theme of bringing you guidance on measurements and analytics of various different social media platforms, this week we're looking at LinkedIn. On LinkedIn, there are analytics available for both your personal profile and your company page if you have one.

Posted on
How to measure your Facebook performance

Last week we looked at how you can monitor and measure your success on Twitter using their built in analytics. This week we are going to take a look at Facebook and how you can measure the performance of your business page through the website's 'insights' feature.

Posted on
How to measure your Twitter performance

 

This month we are going to be taking a closer look at how to monitor and measure your effectiveness on certain social media platforms, what aspects you should be measuring and how you can do this. This week we will look at measurements on Twitter.

5 top tips for Google Adwords and pay-per-click-advertising

When done right, you don't have to spend a fortune on pay-per-click advertising to successfully bring more leads into your business, but not knowing the best way to advertise your business in this way could lead you to spending money unnecessarily and not seeing the results that you want. Here are our top tips to help you successfully run a Google Adwords campaign.

Tagged in: Digital Marketing

Posted on
When is the best time to post to social media?

So, you've got a load of interesting, engaging and creative content to post on social media; you're sure it will to the job of attracting attention to your company, get you more followers and have masses of people liking, sharing and clicking through to your website. But, if no one sees it, then it's not going to do a very good job at achieving this. A lot of research has been done into when you should post to each social media platform. Let's take a look at the best and worst times to post to social media to make sure that your content is seen.

Tagged in: Social Media

Posted on
When should you send your e-newsletters?

When you get into work first thing on a Monday morning, you know you've got lots of work to do in the week ahead and it feels like not much time to do it in, so you need to get down to it straight away. But then, you open up your emails to see your inbox full to the brim, emails which need sorting through; each one feeling like it's taking precious time away that should be spent doing important jobs, or even worse, emails that give you even more work to do!

Tagged in: Email marketing