Why you should include an eBook in your content marketing strategy

As highlighted in one of my previous post, creating original and engaging content is one of the most successful ways to reach out to potential customers and generate leads. Aside from the obvious of websites and blogs, eBooks have seen their popularity grow over recent years, many organisations jumping on the bandwagon as a new means of providing information and enticing customers.

Tagged in: eBook Marketing

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Why is social media so important for your business?

I work with a lot of businesses helping them either by managing their social media for them or training them to use it more efficiently themselves. But I know there are still a lot of businesses that are still trying to decide whether to use social media and why it is important for their business.

Tagged in: Social Media
Want to know if your social media efforts are paying off? Time to have a social media review.

If you feel like you’ve put your heart and soul into jumping on the social media bandwagon and setting up all those accounts, but aren’t entirely sure if they’re doing what you thought they would, it may be time for an audit. Conducting a social media review can help you take a closer look at your financial investments, audience, activity and results. This way you can assess whether your social media efforts are worthwhile, for instance whether you’re spending too much time on a platform that isn’t delivering the best results. Most importantly, it can help you work out what you’re doing on social media is still relevant to your current goals and objectives.

Tagged in: Marketing Social Media

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How to use Snapchat effectively in your marketing plan

With pictures disappearing after 10 seconds, it’s easy to understand why Snapchat is often neglected as part of digital marketing strategies in comparison to the likes of Facebook and Twitter. However, despite not always being the most obvious, there are ways that you can utilise Snapchat as part of your social media marketing, boosting both followers and engagements for your business.

Tagged in: Snapchat Social Media

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How to personalise your marketing

Being treated like a real, unique person by a company feels much nicer and is more likely to make you want to buy from them than if you are treated like customer #1572. Receiving messages that are personalised to you, your purchase history and your needs and interests makes it seem like the company have really made an effort and that you matter to them. Beyond opening your email campaigns with "Dear *|FNAME|*", how can you personalise your marketing strategy to make your customers feel special?

Tagged in: Marketing

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Bring out the personality of your business

People can relate to other people. Because of this, they are much more likely to trust the word of a person or want to engage with a person than they are with a faceless corporation. The key to gaining the trust of your target market and encouraging them to engage with you, both online and off, is to show the people behind your business and show the personality of these people and of the business itself. This is much easier for small businesses and sole traders than it is for large, global companies with thousands of employees and various locations so use this to your advantage.

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The importance of using storytelling in your marketing

"Remember, remember the fifth of November, with gunpowder, treason and plot.

I see no reason why gunpowder, treason should ever be forgot."

This rhyme was created to remember the attempt to blow up Parliament by Guy Fawkes and his co-conspirators in 1605. It was created to show that acts of treason will never be forgotten, and to this day we still celebrate Bonfire Night or Guy Fawkes' Night to commemorate these events. Although Guy Fawkes was a terrorist who was hung, drawn and quartered for his offenses, he is remembered almost as an anti-hero and has been adopted by modern anarchists and protestors as someone to emulate. He represents standing up against the establishment and fighting for what you believe in.

Tagged in: Marketing
Don't be a social media zombie - the dangers of automation

Social media can be a strong force for marketing your business and connecting with your target market. Between Facebook, Twitter, LinkedIn, Google+, Pinterest, Snapchat, Instagram and numerous other social sites, it can be difficult to find the time to manage everything. You don't need to be present on everything, but staying active on the few social media platforms you choose can still be very time-consuming. Thankfully a number of tools are available to help us save time on social media by scheduling and automating content. You shouldn't become too reliant on these tools, however, or you'll risk turning into a social media zombie.

Tagged in: Social Media

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What are the disadvantages of using stock images?

There are tons of websites out there providing banks of stock images to anyone who is looking for them; some websites offer them for free whereas others you must pay for. These can come in handy in a lot of situations; they can be used to accompany blogs or social media posts to make them more visual, some people use them on their websites and even in their logos. While stock image websites are an easy, low-budget way to access images when you need them, they're not always the best option. Here are a few disadvantages of using stock images and what you should be doing instead.

Tagged in: Branding Marketing

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Marketing your business using apps

In 2009 Apple trademarked the slogan "There's an app for that", which they used to advertise the Apple App Store and the masses of apps they had available for download. Today it seems like there actually is an app for everything, but what about your business? With increasing use of mobile devices, more and more businesses are deciding to invest in apps to market their business to mobile users.

Tagged in: Marketing