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Three tools to create social media content

Social media has become a hugely influential part of marketing strategies. Platforms are continually changing, growing and evolving meaning it often becomes a minefield when trying to constantly navigate and update each one with the best and most effective content. With this, there are now many tools out there that are aimed at helping people create effective social media content and increase their engagement. In this post, we will offer you a look at my top three useful tools so that you can enhance your social media platforms.

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Planning your Christmas Campaigns.

It’s not long now before the Christmas period begins. However, many of you will know that particularly in the retail and hospitality industries, preparing for Christmas well in advance is key to securing a successful holiday period. As a small business, if you’re looking to join in on the action and be fruitful in selling more over the busy period, it is crucial that you learn to do the same. Planning is key. This post provides some key tips for coordinating your holiday marketing campaigns to secure Christmas time success.

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Using Instagram in the hospitality sector

Using social media as part of your marketing strategy can hugely increase awareness about your business, particularly within the hospitality industry, generating motivated engagement with your food and service, and get you more customers in your door. Following on from our last blog which was about using Facebook and Twitter. This article is here to offer you some more tips on how you can utilize social media within your marketing strategies for the hospitality industry. This time, we’re focusing on Instagram.

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Using Facebook and Twitter in the hospitality sector

As social media becomes more and more prominent in marketing techniques, those in the hospitality sector, for instance, restaurants and cafés, are increasingly looking for ways to utilize this to encourage more customers to visit their businesses. Social media can be hugely powerful for attracting and maintaining good reputations and customer loyalties… if you know how.

Top Twitter Hacks: How to boost your followers and engagements

Twitter is becoming an increasingly influential platform in the digital marketing world. Many businesses and individuals are turning to the social media site in order to find other businesses and delve deeper into what they have to offer. But with only 140 characters per tweet, how can you REALLY make an impression?

Tagged in: Social Media Twitter
Looking to review your marketing plan? Here are some tips.

A successful marketing plan is not just a plan, it’s a process. In the contemporary business climate, things are constantly changing, and your marketing strategies must keep up. Static plans won’t make the cut. A good plan therefore requires commitment, reviews and revisions through looking at measurable results and tracking performance. With work typically quietening down for many businesses over the summer months, now marks the perfect time to look at and review your marketing plan.

Tagged in: Marketing

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Why is it important to have good quality content?

Working with many clients in digital marketing, I find myself stressing more and more the importance of them having good quality content on their websites. Particularly in the digital age, having a strong and sophisticated online presence that accurately represents both your business and your target market is key. Attracting new customers and solidifying existing relationships is increasingly reliant on people searching online and looking at your website, using this to cast judgement on your organisation rather than through word of mouth or face to face meetings. Whilst the design is important for attracting customers initially, the content is fundamental to maintaining their loyalty and enhancing your reputation.

How to use Instagram in your digital marketing plan

With the seemingly unstoppable rise of numerous social media platforms, it is easy to feel overwhelmed by which is which, what goes where, and so on. Many people become confused with regards to how each platform may be suitable for their brand, or how they can be used in their digital marketing plan. Instagram is one such platform that has gained significant popularity in recent years, providing a new, up and coming opportunity for greater exposure and utilisation within digital marketing.

Tagged in: Instagram Social Media
Why you should include an eBook in your content marketing strategy

As highlighted in one of my previous post, creating original and engaging content is one of the most successful ways to reach out to potential customers and generate leads. Aside from the obvious of websites and blogs, eBooks have seen their popularity grow over recent years, many organisations jumping on the bandwagon as a new means of providing information and enticing customers.

Tagged in: eBook Marketing

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Why is social media so important for your business?

I work with a lot of businesses helping them either by managing their social media for them or training them to use it more efficiently themselves. But I know there are still a lot of businesses that are still trying to decide whether to use social media and why it is important for their business.

Tagged in: Social Media