Why is social media so important for your business?

I work with a lot of businesses helping them either by managing their social media for them or training them to use it more efficiently themselves. But I know there are still a lot of businesses that are still trying to decide whether to use social media and why it is important for their business.

Tagged in: Social Media

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How to personalise your marketing

Being treated like a real, unique person by a company feels much nicer and is more likely to make you want to buy from them than if you are treated like customer #1572. Receiving messages that are personalised to you, your purchase history and your needs and interests makes it seem like the company have really made an effort and that you matter to them. Beyond opening your email campaigns with "Dear *|FNAME|*", how can you personalise your marketing strategy to make your customers feel special?

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Bring out the personality of your business

People can relate to other people. Because of this, they are much more likely to trust the word of a person or want to engage with a person than they are with a faceless corporation. The key to gaining the trust of your target market and encouraging them to engage with you, both online and off, is to show the people behind your business and show the personality of these people and of the business itself. This is much easier for small businesses and sole traders than it is for large, global companies with thousands of employees and various locations so use this to your advantage.

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The importance of using storytelling in your marketing

"Remember, remember the fifth of November, with gunpowder, treason and plot.

I see no reason why gunpowder, treason should ever be forgot."

This rhyme was created to remember the attempt to blow up Parliament by Guy Fawkes and his co-conspirators in 1605. It was created to show that acts of treason will never be forgotten, and to this day we still celebrate Bonfire Night or Guy Fawkes' Night to commemorate these events. Although Guy Fawkes was a terrorist who was hung, drawn and quartered for his offenses, he is remembered almost as an anti-hero and has been adopted by modern anarchists and protestors as someone to emulate. He represents standing up against the establishment and fighting for what you believe in.

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Don't be a social media zombie - the dangers of automation

Social media can be a strong force for marketing your business and connecting with your target market. Between Facebook, Twitter, LinkedIn, Google+, Pinterest, Snapchat, Instagram and numerous other social sites, it can be difficult to find the time to manage everything. You don't need to be present on everything, but staying active on the few social media platforms you choose can still be very time-consuming. Thankfully a number of tools are available to help us save time on social media by scheduling and automating content. You shouldn't become too reliant on these tools, however, or you'll risk turning into a social media zombie.

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What are the disadvantages of using stock images?

There are tons of websites out there providing banks of stock images to anyone who is looking for them; some websites offer them for free whereas others you must pay for. These can come in handy in a lot of situations; they can be used to accompany blogs or social media posts to make them more visual, some people use them on their websites and even in their logos. While stock image websites are an easy, low-budget way to access images when you need them, they're not always the best option. Here are a few disadvantages of using stock images and what you should be doing instead.

Tagged in: Branding Marketing

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Marketing your business using apps

In 2009 Apple trademarked the slogan "There's an app for that", which they used to advertise the Apple App Store and the masses of apps they had available for download. Today it seems like there actually is an app for everything, but what about your business? With increasing use of mobile devices, more and more businesses are deciding to invest in apps to market their business to mobile users.

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SMS marketing for your business

In this week's blog we will be looking at a specific method of mobile marketing; SMS or text message marketing. Because a lot of us have a compulsive need to constantly check our mobile phones, marketing your business by sending text messages to your customers' phones is a reliable way to make sure that your marketing message is seen.

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Top 3 tips for mobile marketing

Today's society has become reliant on their smartphones; more and more often we are accessing information on the go using a mobile device, whilst commuting to and from work or as we shop, for example. Because of this, it makes sense that an increasing number of businesses are turning to mobile marketing to promote and grow their business.

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Measuring website performance with Google Analytics

Over the last few weeks we have looked at how you can measure your performance on Twitter, Facebook, LinkedIn and Pinterest. This week, we're going to take a step away from social media and take a look at how you can measure your website's performance with Google Analytics.